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The Right Backup Method Provides Peace of Mind in a Growing Digital Society

By Arief Fatkhurozi 07 October, 2022

Choosing the right backup method can increase the security of your data from the risk of data loss to cyber attacks. Therefore, along with the digital society in Indonesia, the application of the right method is very important for individuals, especially for business people.

Compared to the early days of computers, the need for backups has become self-evident, and most users, whether individuals or companies, are now backing up their data in some way. However, we need to consider whether our current backup methods are actually “safe.”

This is especially important as the digital society that surrounds businesses is constantly changing by the minute, and backups need to evolve at the same pace.

In this blog post, we will look at some of the reasons why and how every company should rethink its backup strategies.

The growing danger of data loss in a digital society

According to a March 2019 global survey by Acronis, 65% of consumers and 29% of businesses have experienced data loss leading to downtime. It is important to note that 93% of these consumers and 97% of these businesses backed up their data at least once a year.

The survey results indicate that just having a backup plan is not enough to avoid problems that could lead to downtime. The question is now not whether you have backups or not, but what is the best backup method that will bring peace of mind to your company.

Ever-increasing data volume & protection awareness

There are several reasons why the risk of data loss is increasing, even with backups. The first is that the amount of data held by companies is increasing drastically every year.

According to a March 2020 global study published by Dell Technologies, the average amount of data managed by companies jumped from 1.45 PB (Petabyte = 1,000 Terabytes) in 2016 to 9,70 PB in 2018. Furthermore, in 2019, it increased by 40% to 13.53 PB.

In addition, 81% of the companies surveyed responded that their current data protection solutions are not sufficient to meet all future data needs. They also reported that they feel that risks, such as cyber-attacksthe right backup method, are increasing along with data volume. In fact, the average loss due to data loss also increased from USD 995,613 (about JPY 115 million) in 2018 to USD 1,013,075 (about JPY 117.6 million) in 2019. From the results, it is obvious that companies are struggling to cope with the ever-changing digital society.


How to keep your data safe

It is highly unlikely that anyone thinks “We have so much data, so a little loss isn’t a bad thing.” In our digital society, the importance of data to businesses cannot be overstated.

Below are three of the most common ways to keep your ever-growing data safe.

Local backup

Backing up your data to a device that you have at hand, such as a hard disk, a USB memory stick, or an external hard drive, a local backup is the simplest method and has the advantage of ensuring quick data retrieval.

Cloud backup

As the saying goes, “Don't put all your eggs in one basket.” Cloud backup stores your data in a separate location from your local environment.

This protects your original files and local backups from being destroyed in a natural disaster or compromised by a cyberattack that engulfs the entire network. Another advantage of cloud backup is that users can access files and data from anywhere.

Malware: Security measures

When considering backup methods, it is crucial to understand how to protect your data from cyber attacks such as malware. This is especially important because ransomware, a type of malware that infects servers and systems, and then encrypts data, rendering it unusable, can easily spread to backup data as well.

What this means is that no matter how many backups you have made, if they are accessible from a computer or system that has been infected by ransomware, there is a high possibility that they will also be infected and encrypted, making recovery impossible. 

This is why, even if you choose cloud backup, you need a secure backup solution with ransomware protection.
the right backup method

Does your company use the cloud?

According to the 2021 White Paper on Information and Communication (Japanese Ministry of Internal Affairs and Communications), 87.1% of responding companies felt that cloud services were effective (“very effective” at 32.5%; “somewhat effective at 54.6%). In addition, 36.5% of companies answered that the service they used was “data backup,” an increase from 31.4% in 2019, indicating that the number of companies choosing cloud solutions to prepare for potential data loss is steadily increasing.

Benefits of using the cloud

Based on the above assumptions, the benefits of using the cloud can be summarized by the three following points:

1. Data is stored in a remote location, reducing the risk of loss.
2. Data can be accessed from anywhere via the Internet making it less location-based.
3. Backups are automatic and hassle-free.

Cloudmatika Cloud Backup

Cloudmatika Cloud Backup, provided by, is a popular choice of many small- and medium-sized companies for their cloud backup needs because of its high-cost performance and ease of installation.

Using the cloud: Easy & Secure

Cloudmatika Cloud Backup is based on the image backup method. With regular file backups, it is necessary to install the OS on a new machine and reinstall the required applications before finally restoring the data and files. Image backups can significantly shorten the process, allowing immediate resumption of normal operations in the case of data loss. 

In addition, we have introduced “Active Protection,” an AI-based technology that protects data from ransomware and other cyber attacks by detecting risks before problems occur.

For the low price of Rp. 150.000 per month (3-years contract), our service provides 200 GB capacity for one PC and three mobile devices, making it an affordable and easy backup option for your company.

We are also excited to offer free 14 days trial to discover how Cloudmatika Cloud Backup can help you keep your data safe and secure. Please feel free to contact us below to find out more.

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